At The Tile Doctor, we’re on a mission: to promote partners, contractors, Tile Doctor interviewee Steve Slutzah
designers, and industry professionals who support our
vision of providing innovative solutions and products to homeowners.


Today we’re proud to feature Steve Slutzah, President of Westside Tile and Stone. Westside Tile and Stone features exquisite tile and stone materials of the utmost quality to the greater Los Angeles area.


Let’s welcome Steve as he shares his insight, tips and trends.


Tile Doctor (TD): Tell us a bit about who you are and the type of customers you serve.


Steve Slutzah (SS): We are a tile and stone showroom that takes pride in the products we sell, the customers we work with, and the technology and information we provide. When people come in, they will discover that we are NOT your typical tile store. We are considered experts in our field and have the certifications and knowledge to prove it.


TD: Why do customers come to you? What do you provide that other companies in your area don’t?


SS: Besides expert staff and consultants on site, we have MORE depth than anyone in the area in terms of inventory and selection. We also pride ourselves for being at the cutting edge for technology and style.


TD:  What is your source of inspiration in the industry? 


SS: We get inspiration from all over. We are very active in the industry and are members and supporters of many industry groups and associations. We attend gatherings, conferences, expos, and events that allow us to pick up any bit of knowledge to add to our expertise.


Education for our customers and staff is of the utmost importance. We do a lot of in-store seminars for contractors and homeowners.


TD: What are your most popular products and why? What do people get really excited about?


SS: We are known for the Schluter, as well as quality products like Stainmaster ™ and Oceanside glass tile.


TD:  Tell us about “For the Love of Tile™” – what does this message represent?


SS: Our company name, “Westside Tile and Stone” doesn’t say it all. I came up with this because I love what I do. We use it in our commercials, and ads. I am inspired every day in working with our customers, my team, and the professionals in the industry.


TD:  What style and design trends are you seeing in tile and grout these days?


SS: Grout has ALWAYS been a challenge and sore spot for our customers. Now, technology is doing things that take away problems from the past, which is what we love about Starlike®. We’ve never had anything like that before.


What we’re also seeing is larger tiles, moving into more of the monochromatic colors. We’re also seeing a lot in grey – a very strong in color over the past few years.


TD:  What do customers ask you about today?

Today, customers want education. They want to know about what they’re buying. The best customers we have are educated customers.


TD: Can you say a few words about STAINMASTER® tile products plus the Litokol and Starlike® grouting products and how they fit into your store and vision?


SS: We are HUGE fans of Starlike®. We have done our research, and brought this product in basically because of the high quality of the material. We’ve found incredible success with it. We sell more glass mosaics than anyone in the area and Starlike® is incredible to go along with that.


Regarding STAINMASTER®, I learned about it from my former job. STAINMASTER® is one of the most incredibly well-known brand names in the flooring industry. When they came along with not only the branding, but also the product to add protection to the tile, it was too good to be true. Combined with The Tile Doctor materials, it’s an incredible package.


TD: Lastly – please let people know how to find you and learn more. 


Westside Tile and Stone, Inc. opened in September 2005. Today we feature the largest selection of designer collections in Southern California, including; AKDO Tile, Alysedwards, Artistic Tile, Encore Ceramics, Jeffrey Court, Ken Mason Tile, Mixed Up Mosaics, Oceanside Glass, Stone & Pewter Accents, Schluter Systems and VogueBay.


With a knowledgeable staff, Westside Tile features custom tile and stone materials. So whether you need a new kitchen tile backsplash, new tile or stone for a bathroom, or if you want a tile mosaic in your home, Westside Tile’s in-house designers can help your vision come to life.


Westside Tile and Stone serves the greater Los Angeles area.  Visit our website or call us today at (818) 704-9222.  You can also stop by one of locations to visit our award-winning showroom.