Tile Doctor Shield™, the first non-toxic antimicrobial product approved for hard surfaces that has no potential for legacy environmental concerns, has been named as a finalist by the Robinson College of Business at Georgia State University, in association with the Atlanta Business Chronicle.
Each year, the MAX Awards recognizes outstanding marketing innovations introduced in Georgia in the previous year with the Marketing Award of Excellence – the MAX Awards. Entries are judged by members of the Georgia State University RoundTable in terms of degree of innovation, great marketing and marketplace success. For information about the MAX Awards, visit: www.hbamaxawards.com.
“We are extremely honored to be a finalist for such a reputable award, we feel Shield is a game changer in the household cleaning space and this recognition reinforces our hard work and commitment to create a product that is not only effective but is also non-toxic and 100% safe to use in the home,” said Curt Rapp, founder and CEO of The Tile Doctor.
“Tile Doctor’s new Shield antimicrobial disinfectant product is an outstanding marketing innovation,” said Ken Bernhardt of Georgia State University Robinson College of Business. “It has it all – new technology delivering significant benefits for consumers, environmental superiority, and cost savings. On top of everything else, it is supported by great marketing. The MAX Award judges were extremely impressed.”
In April of 2011, Tile Doctor Shield was also named as Best New Product in the Consumer Packaged Goods Category by the internationally recognized Edison Awards. The distinguished Edison Awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring America’s drive to remain in the forefront of innovation, creativity and ingenuity in the global economy.
“This year’s awards recognize a broad array of innovations including far-reaching products, services and technologies that impact daily life,” said Edison Awards Steering Committee chair Sarah Miller Caldicott, a great grandniece of Thomas Edison. “The awards applaud the forward-thinking innovations for which Thomas Edison remains internationally admired. It’s exciting to see companies like The Tile Doctor continuing his legacy of challenging conventional thinking.”For more information about the Edison Award, please visit: www.edisonawards.com.